Daily Work for Local Brands
This is a showcase of everyday work on local brands, that I have been proud to have worked on throughout my career. Few of these have broken viewing records while others have won their fair share of accolades.
Craftsvilla is an ethnic wear brand from Mumbai, India. The film plays on the idea that there are some people so beautiful, that even if you see them just once fleetingly, you would remember their beauty for a lifetime.
Kerala in Southern India is responsible for producing 2/3rds of the country’s nurses and health care workers. This film is a tribute to the selflessness and sacrifice of these nurses, as they worked tirelessly throughout the pandemic, even during Onam, one of the most important holy festivals in South India.
Adidas was launching its cricket gear in cricket-crazy India. These films highlight the passion and commitment, the young aspiring players have for the game. The campaign not just went on to drive sales for the brand but also won us 2 local Effie Golds!