more to give - organ donation drive
The More to Give organ donation drive is one of the most successful and longest running campaign in India.
Our partnership with Indian Army’s amputee veterans gave the people of India, a much needed wake-up call. These veterans, inspite of giving everything to the nation, pledged to donate their organs. This campaign led to a historic increase of 1500% in donor pledges! We salute the selfless officers of the Indian Army and Fortis Hospitals, a brave client.
Cannes Lions Health & Wellness Shortlists x 2
