BAJAJ V - THE NATION'S MOTORBIKE

INS Vikrant, India’s legendary naval warship, was the symbol of national pride. But the decision to scrap this war hero, made the country livid. And sad.

Together with Bajaj Motorcycles - India’s famous 2-wheeler brand, we bought the scrap metal and forged a new range of motorcycles from it - The Bajaj V.

With the INS Vikrant’s spirit in it, the Bajaj V became a modern symbol of national pride. Sales records were broken and the V became one of India’s most awarded vehicle brand. The V won multiple honours at Cannes, D&AD, One Show and other major award shows including a spot in WARC’s Top 20 effective campaigns for 2017. Surely one of the proudest pieces of work of my career!

Cannes Lions Gold for Creative Effectiveness Cannes Lions Bronze for PR Cannes Lions Shortlists x 5 D&AD Wood Pencil One Show Gold Pencil Spikes Gold x 3 + Shortlist x 1 Spikes Creative Effectiveness Shortlist x 1 APAC Effies Bronze + Shortlists x 2 India Effies Grand Prix + Gold Effie x 3 WARC Asia Strategy Prize Bronze


final v inside.gif

Bajaj V Launch TVC